![]() The latter business is said to account for about three-quarters of the startup’s revenue.Īmazon plans to integrate Wondery into its Amazon Music subscription-based music streaming service. According to the Journal, Wondery was expecting to generate about $40 million in sales this year from a combination of podcast licensing fees and advertising. The acquisition will buy Amazon not only Wondery’s sizable listener base but also a new revenue stream for its entertainment business. ![]() The startup has published a series of hit podcasts spanning multiple genres, one of which was turned into a series by the Bravo television network. Wondery, based in Los Angeles, launched in 2016 with backing from Disney Co. ![]() and Sony Corp.’s music publishing arm also expressed interest in Wondery, which may explain why its valuation rose so sharply during the acquisition talks. An earlier Bloomberg report indicated that Apple Inc. But the Wall Street Journal reported recently that Wondery was valued at north of $300 million during the acquisition talks, more than triple the valuation the startup is said to have received after its most recent funding round. The deal will strengthen Amazon’s entertainment business, in which the online retail giant has invested billions of dollars in recent years to win more subscribers.Īmazon didn’t say how much it’s paying for Wondery. today said that it has signed a deal to buy Wondery Inc., a venture-backed podcast startup with a reported audience of 20 million monthly listeners.
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